About Us

Unveiling and Rebranding Nigeria Initiative is a non-governmental organization (NGO) which seeks to propagate several strategies to showcase the true potentials of Nigeria, her people, and heritage to the world. The Initiative aims to leverage information technology and media strategies to unveil Nigeria as a dynamic, rich, and multi-faceted country having vast potentials for achieving greatness. The Initiative comprises of two aspects which will run simultaneously, they include the Technology section and the community engagement program.

The Technology section harnesses the power of information technology to provide information with verifiable facts & figures about Nigeria. The Community engagement program deals with the non-technology aspects such as coordination and promotion of events that galvanize nation-building interactions such as Town hall, Entrepreneurial Skill Meetings, Opinion Polls, Natural Resources Tour, etc. Worthy of mention is that this initiative is promoted by a team of active citizens from different walks of life and championed by some distinguished Nigerians among whom is Ambassador Hassan Ardo Tukur, MFR, OFR, who has served the country in different capacities over the last four (4) decades.

There will be several engagements on a monthly basis leading up to October this year, some of which include: community engagements, new media summit, the making of the book - faces of patriotism, football competition etc. The initiative began as a side-project by a few executives in Nigeria's tech industry and expanded to include other patriotic Nigerians and is now what has become the URNI community.

Our Motivation

Our motivation stems from a deep love for our country and a belief that Nigeria's best days are ahead. We are driven by the desire to change the narrative, to show the world the true essence of Nigeria, and to encourage every Nigerian to take pride in their heritage. We believe that by harnessing the power of technology and community engagement, we can create a positive impact that resonates both locally and globally. This initiative is not just a project but a movement—a movement to rebrand Nigeria and showcase its true potential.

Our Aim

Among other this ,this program aims to achieve the following

  • Establish an interactive platform for citizen/government interaction in Nigeria.
  • Change and improve the social orientation of the Nigerians one person at a time.
  • Showcase investment opportunities in Nigeria.
  • Catalyze innovations for excellent service delivery within and among all sectors of the country via technology-driven concepts directed at actualizing strategic goals.
Our Mission

To project the positive image of Nigeria using technology and community engagement to inspire patriotism in Nigerians.

Our Vision

To foster a nation where Nigerians, both at home and abroad, celebrate their heritage and actively contribute to the country's development.

Our Values

Patriotism

Unity

Empathy

Scope

National Unity and Identity

Civic Engagement and Participation

Youth Involvement

⁠Cultural and Social Awareness

Public Messaging and Media

⁠International Image

Economic Empowerment

Target Audience

Nigerians as Individuals

International Community